before a planner can sell his plans he has got to sell himself. Like the established movie star, he needs publicity between films to maintain his box office draw. The journalist is reluctant, even opposed, to writing frequent feature stories on the lengthy research necessary prior to the compilation of a comprehensive plan, and yet the planner must keep his name, his goals, his ideas and his activities before the public during this period. The planner cannot deliver this type of news day after day, year after year.
But news to the journalist involves something both new and concrete. 1Ĭertainly planning frequently involves matters which a journalist would call news. It isn't news as much as it is advertising or just plain communication. How do the people get that story? It is a complicated thing, difficult to explain. The great part of the planner's story is in the philosophy of long range planning. Membership for Allied Professionals & Citizensġ313 EAST 60TH STREET - CHICAGO 37 ILLINOIS
